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Previews available in: English
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
2015, Pearson Education, Limited
in English
0134086120 9780134086125
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
2015, FT Press
in English
0134086147 9780134086149
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Sep 06, 2015, Pearson FT Press
hardcover
0134085965 9780134085968
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07
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
2011, Pearson Education, Limited
in English
0137053142 9780137053148
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08
Marketing metrics: the definitive guide to measuring marketing performance
2010, Wharton School Pub.
in English
0137058292 9780137058297
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09
Marketing metrics: the definitive guide to measuring marketing performance
2010, Wharton School Pub.
in English
0137058292 9780137058297
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zzzz
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10
Marketing metrics: the 50+ metrics every executive needs to master the new rules of marketing
2010, Wharton School Pub.
in English
0137058292 9780137058297
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11
Marketing Metrics: measuring sales force effectiveness & channel management
2007, Wharton School Publishing
in English
0132363232 9780132363235
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12
Marketing metrics: optimizing price for profits
2007, Wharton School Publishing
in English
0132363224 9780132363228
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13
Marketing metrics: tracking customers & market share
2007, Wharton School Publishing
in English
0132363291 9780132363297
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14
Marketing metrics: measuring & defending marketing budgets
2007, Wharton School Publishing
in English
0132363283 9780132363280
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15
Marketing metrics: managing Your product Mix, pricing, sales channels & promotions
2007, Wharton School Publishing
in English
0132363259 9780132363259
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16
Marketing metrics: evaluating advertising & promotions
2007, Wharton School Publishing
in English
0132363275 9780132363273
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17
Marketing metrics: optimizing price & evaluating advertising & promotion campaigns
2007, Wharton School Publishing
in English
0132363267 9780132363266
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18
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Publish date unknown, Pearson Education, Limited
in English
0137053134 9780137053131
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Book Details
Table of Contents
Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and web metrics
Marketing and finance
The marketing metrics X-ray
System of metrics.
Edition Notes
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
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Feedback?December 11, 2022 | Edited by ImportBot | import existing book |
August 4, 2020 | Edited by ImportBot | import existing book |
February 8, 2019 | Created by MARC Bot | import existing book |