| Record ID | ia:marketingmetrics0000unse_m6a7 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmetrics0000unse_m6a7/marketingmetrics0000unse_m6a7_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmetrics0000unse_m6a7/marketingmetrics0000unse_m6a7_meta.mrc |
LEADER: 01301cam a2200277 a 4500
001 2009040210
003 DLC
005 20100811084141.0
008 090925s2010 njua b 001 0 eng
010 $a 2009040210
020 $a9780137058297 (hbk. : alk. paper)
020 $a0137058292 (hbk. : alk. paper)
035 $a(OCoLC)ocn440563535
040 $aDLC$cDLC$dYDX$dCDX$dYDXCP$dBWX$dDLC
050 00 $aHF5415.2$b.M35543 2010
082 00 $a658.8/3$222
245 00 $aMarketing metrics :$bthe definitive guide to measuring marketing performance /$cPaul W. Farris ... [et al.].
250 $a2nd ed.
260 $aUpper Saddle River, N.J. :$bFT Press,$cc2010.
300 $axv, 414 p. :$bill. ;$c24 cm.
500 $aRev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
650 0 $aMarketing research.
650 0 $aMarketing$xMathematical models.
700 1 $aFarris, Paul.