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Previews available in: English
Showing 2 featured editions. View all 18 editions?
Edition | Availability |
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1
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Sep 06, 2015, Pearson FT Press
hardcover
0134085965 9780134085968
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2
Marketing metrics: the definitive guide to measuring marketing performance
2010, Wharton School Pub.
in English
0137058292 9780137058297
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Book Details
Table of Contents
Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and web metrics
Marketing and finance
The marketing metrics X-ray
System of metrics.
Edition Notes
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
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- Created February 10, 2010
- 13 revisions
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December 19, 2023 | Edited by ImportBot | import existing book |
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February 10, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |