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Last edited anonymously
August 20, 2008 | History

Paul Farris

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17 works Add another?

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  • Cover of: Marketing metrics: the definitive guide to measuring marketing performance

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  • Cover of: Key marketing metrics: the 50+ metrics every manager needs to know

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  • Cover of: Using a nonlinear response function in estimating advertising's carry-over effects

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  • Cover of: An investigation into the impact of advertising on the price of consumer products

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  • Cover of: Relationships between changes in industrial advertising and promotion expenditures and changes in market share

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  • Cover of: Advertising & promotion management: a manager's guide to theory & practice

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  • Cover of: The profit impact of marketing strategy project: retrospect and prospects

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  • Cover of: The relationship between distribution and market share

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  • Cover of: Determinants of variations in the advertising-to-sales ratio: a comparison of industry and firm studies

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  • Cover of: Canada Bear: Volume 1

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  • Cover of: Cutting Edge Marketing Analytics

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  • Cover of: Advertising intensity in consumer goods businesses: an empirical analysis

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  • Cover of: Market structure research: theory and practice in agricultural economics

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  • Cover of: Marketing metrics: the definitive guide to measuring marketing performance

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  • Cover of: Determinants of advertising intensity: a review of the marketing literature

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  • Cover of: Retail power: monster or mouse?

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  • Cover of: Accounting for the market share-ROI relationship

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History

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August 20, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import