Determinants of advertising intensity

a review of the marketing literature

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Determinants of advertising intensity
Paul Farris
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Last edited by MARC Bot
December 29, 2022 | History

Determinants of advertising intensity

a review of the marketing literature

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
40

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Edition Availability
Cover of: Determinants of advertising intensity

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Book Details


Edition Notes

"Preliminary research report."

Bibliography: p. 38-40.

Published in
Cambridge, Mass
Series
Working paper - Marketing Science Institute, Report (Marketing Science Institute) -- no. 77-109, Report (Marketing Science Institute) -- no. 77-109., Working paper - Marketing Science Institute
Other Titles
Advertising intensity.

The Physical Object

Pagination
v, 40 pages
Number of pages
40

ID Numbers

Open Library
OL45063308M
OCLC/WorldCat
3901382

Source records

marc_columbia MARC record

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December 29, 2022 Created by MARC Bot Imported from marc_columbia MARC record