Marketing research by Naresh K. Malhotra, SPSS SPSS
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Consumer behavior by James F. Engel
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Strategic market management by David A. Aaker
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Marketing research by Gilbert A. Churchill, Dawn Iacobucci
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The Long Tail How Endless Choice Is Creating Unlimited Demand by Chris Anderson, Chris Anderson, Anderson
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Handbook of marketing scales by William O. Bearden
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Business research methods by William G. Zikmund
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Why We Buy by Paco Underhill
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Basic marketing research by Naresh K. Malhotra, Naresh Malhotra
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Consumer behavior by Roger D. Blackwell, Roger D. Blackwell, Paul W. Miniard, James F. Engel
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Influencer marketing by Duncan Brown, Nick Hayes
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Lean Analytics by Alistair Croll
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Publishing History

This is a chart to show the publishing history of editions of works about this subject. Along the X axis is time, and on the y axis is the count of editions published. Click here to skip the chart.  This graph charts editions published on this subject.
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Prolific Authors

who have written the most books on this subject
Naresh K. Malhotra, 25 books
Roger Gates, 17 books
Paul E. Green, 15 books
Carl McDaniel, 13 books
Jagdish N. Sheth, 12 books
Matthew Housden, 12 books
Esomar., 11 books
Alvin C. Burns, 11 books
George S. Day, 10 books
Carl D. McDaniel, 10 books
David A. Aaker, 10 books
Peter Jackson, 10 books
Paul N. Hague, 10 books
V. Kumar, 10 books
Gilbert A. Churchill, 9 books
American Marketing Association., 9 books
Richard K. Miller, 9 books
Robert Ferber, 8 books
William G. Zikmund, 8 books
American Marketing Association, 7 books
Joseph F. Hair, 7 books
Robert D. Buzzell, 6 books
David Johnston Luck, 6 books
Paul Hague, 6 books
Carl, Jr. McDaniel, 6 books