| Record ID | marc_columbia/Columbia-extract-20221130-018.mrc:16114601:1620 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-018.mrc:16114601:1620?format=raw |
LEADER: 01620cam a2200349 a 4500
001 8588365
005 20221201061910.0
008 090925t20102010njua b 001 0 eng
010 $a 2009040210
020 $a9780137058297 (hbk. : alk. paper)
020 $a0137058292 (hbk. : alk. paper)
024 $a99942216227
035 $a(OCoLC)ocn440563535
035 $a(OCoLC)440563535
035 $a(NNC)8588365
035 $a8588365
040 $aDLC$cDLC$dYDX
050 00 $aHF5415.2$b.M35543 2010
082 00 $a658.8/3$222
245 00 $aMarketing metrics :$bthe definitive guide to measuring marketing performance /$cPaul W. Farris [and others].
250 $a2nd ed.
260 $aUpper Saddle River, N.J. :$bFT Press,$c[2010], ©2010.
300 $axv, 414 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aRev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
650 0 $aMarketing$xMathematical models.$0http://id.loc.gov/authorities/subjects/sh85081341
700 1 $aFarris, Paul.
852 00 $boff,bus$hHF5415.2$i.M35543 2010