MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 02351cam a2200481Ma 4500
001 880305639
003 OCoLC
005 20151005121255.0
008 120714s2010 njua b 001 0 eng d
020 $a9780137058297
020 $a0137058292
035 $a880305639
035 $a(OCoLC)880305639
037 $bPearson P T R, C/O Pearson Education Order Dept 200 Old Tappan rd, Old Tappan, NJ, USA, 07675$nSAN 200-2175
040 $aM6U$beng$cM6U$dOCLCO$dSFR$dUtOrBLW
049 $aSFRA
050 4 $aHF5415.2$bM235 2010
092 $a658.83$bM3415 2010
245 00 $aMarketing metrics :$bthe definitive guide to measuring marketing performance /$cPaul W. Farris ... [et al.].
250 $a2nd ed.
260 $aUpper Saddle River, N.J. :$bPearson Education,$cc2010.
300 $axv, 414 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
650 0 $aMarketing research.
650 0 $aMarketing$xMathematical models.
700 1 $aFarris, Paul W.
730 0 $aMarketing metrics, 50+ metrics every executive should master.
907 $a.b2766207x$b12-20-18$c05-21-14
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957 00 $aOCLC reclamation of 2017-18
907 $a.b2766207x$b04-03-15$c05-21-14
956 $aPre-reclamation 001 value: ocn880305639
980 $a0714 sh emd
998 $axbt$b07-08-14$cm$da$e-$feng$gnju$h0$i0
994 $aC0$bSFR
999 $yMARS
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