| Record ID | marc_loc_updates/v37.i39.records.utf8:19504387:1195 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i39.records.utf8:19504387:1195?format=raw |
LEADER: 01195nam a22002538a 4500
001 2009040210
003 DLC
005 20090925101917.0
008 090925s2010 nju b 001 0 eng
010 $a 2009040210
020 $a9780137058297 (hbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5415.2$b.M35543 2010
082 00 $a658.8/3$222
245 00 $aMarketing metrics :$bthe 50+ metrics every executive needs to master the new rules of marketing /$cPaul W. Farris ... [et al.].
260 $aUpper Saddle River, N.J. :$bWharton School Pub.,$cc2010.
263 $a1002
300 $ap. cm.
500 $aRev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
650 0 $aMarketing research.
650 0 $aMarketing$xMathematical models.
700 1 $aFarris, Paul.