An edition of Marketing metrics (2007)

Marketing metrics

the definitive guide to measuring marketing performance

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Cover of: Marketing metrics by Paul W. Farris ... [et al.].
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Marketing metrics (2007)

Marketing metrics

the definitive guide to measuring marketing performance

by

  • 0 Ratings
  • 5 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wharton School Pub.
Language
English
Pages
432

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Previews available in: English

Subjects
Marketing, Marketing research, Mathematical models, Marketing, mathematical models, Performance, Measurement

Showing 2 featured editions. View all 18 editions?

Edition Availability
Cover of: Marketing Metrics
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Sep 06, 2015, Pearson FT Press
hardcover
Libraries near you: WorldCat
Cover of: Marketing metrics
Marketing metrics: the definitive guide to measuring marketing performance
2010, Wharton School Pub.
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and web metrics
Marketing and finance
The marketing metrics X-ray
System of metrics.

Edition Notes

Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.

Includes bibliographical references and index.

Published in
Upper Saddle River, N.J

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.2 .M35543 2010, HF5415.2.M35543 2010

The Physical Object

Pagination
p. cm.
Number of pages
432

ID Numbers

Open Library
OL24044835M
ISBN 13
9780137058297
LCCN
2009040210
OCLC/WorldCat
440563535

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
January 14, 2023 Edited by ImportBot import existing book
December 23, 2022 Edited by MARC Bot import existing book
December 4, 2022 Edited by ImportBot import existing book
February 10, 2010 Created by ImportBot Imported from Library of Congress MARC record.