The world has changed profoundly, and the old tools that led to success in the world of Push won’t work anymore. Pull helps us understand the shift we’re experiencing and provides us with a new understanding of the implications of how our digital world really works—and what we can do to thrive in an environment dominated by the forces of pull. Drawing on pioneering research, Pull reveals how you can access people and resources when you need them, attract people and resources you didn’t even know existed, and achieve potential with less time and more impact than you imagined possible. Few of us are systematic in how we use the tools available to us. And no institutions are effectively dealing with the startling changes wrought by these technologies and the attitudes they encourage. Pull will change all that. Original, deeply researched, and more necessary than you realize, Pull will unlock and optimize the hidden potential of individuals and organizations, turn uncertainty into opportunity, and enable small moves to achieve outsized returns.