An edition of Change by design (2009)

Change by design

how design thinking can transform organizations and inspire innovation

1st ed.
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Last edited by ImportBot
December 19, 2023 | History
An edition of Change by design (2009)

Change by design

how design thinking can transform organizations and inspire innovation

1st ed.
  • 4.00 ·
  • 2 Ratings
  • 36 Want to read
  • 2 Currently reading
  • 2 Have read

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. In reality, most innovations are borne from rigor and discipline. Breakthrough ideas-whether for a new bicycle, an advertising campaign, a treatment plan for diabetes, or a program aimed at tackling the national obesity epidemic-emerge not by chance, but by studying and embracing the immediate challenges we encounter every day in our offices and homes, laboratories and hospitals, classrooms and conference rooms, and in all the spaces in between. We don't simply realize solutions; we design them. In this book Tim Brown, CEO of the celebrated innovation and design firm IDEO, introduces us to design thinking. Design is not just about creating elegant objects or beautifying the world around us. The best designers match necessity to utility, constraint to possibility, and need to demand. These design thinkers rely on rigorous observations of how we use spaces and the objects and services that occupy them; they discover patterns where others see complexity and confusion; they synthesize new ideas from seemingly disparate fragments; and they convert problems into opportunities. Design thinking is a method in which genius, in the end, is not required. Design thinking is valuable not just in so-called creative industries or for people tasked with designing products. Rather, it is often most powerful when applied to abstract, multifaceted problems: improving a guest experience at a hotel, encouraging bank customers to save more, or developing a compelling narrative for a public-service campaign. It has been used by organizations such as Nokia to rethink global gaming and by the Department of Energy to encourage conservation. Design thinking is now being applied to address a wide range of issues and concerns, from the delivery of clean drinking water in the developing world to improving the efficacy of airport security and microfinancing. This is not a book by designers for designers; this is a blueprint for creative leaders seeking to infuse design thinking-an approach for creative problem solving-into all facets of their organizations, products, or services to discover new alternatives for business and society as a whole. Written with imagination, humor, and vision, this vital and inspiring guide is essential reading for anyone confronting the challenges of today in order to create the opportunities of tomorrow.

Publish Date
Language
English
Pages
264

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Previews available in: English

Edition Availability
Cover of: Change by Design
Change by Design
2009, HarperCollins
Electronic resource in English
Cover of: Change by design
Change by design: how design thinking can transform organizations and inspire innovation
2009, HarperCollins Publishers, Harper Business
in English - 1st ed.

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Book Details


Published in

New York, NY

Table of Contents

Getting under your skin, or how design thinking is about more than style
Converting need into demand, or putting people first
A mental matrix, or-"these people have no process!"
Building to think-the power of prototyping
Returning to the surface-the design of experiences
Spreading the message-the importance of storytelling
Design thinking meets the corporation
The new social contract, or we're all in this together
Design activism, or inspiring solutions with global potential
Designing tomorrow-today.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.4/063
Library of Congress
HD58.8 .B772 2009, HD58.8.B772 2009

The Physical Object

Pagination
p. cm.
Number of pages
264
Dimensions
23.6 x 16 x 2.7 centimeters
Weight
417 grams

ID Numbers

Open Library
OL23207675M
Internet Archive
changebydesignho0000brow
ISBN 13
9780061766084
LCCN
2009014596
OCLC/WorldCat
2009014596, 310399052, 457113800
Library Thing
8247829
Goodreads
6671664

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
March 7, 2023 Edited by MARC Bot import existing book
January 14, 2023 Edited by ImportBot import existing book
January 1, 2023 Edited by MARC Bot import existing book
May 15, 2009 Created by ImportBot Imported from Library of Congress MARC record.