MARC Record from marc_nuls

LEADER: 03811cam 2200469 i 4500
001 9925287998401661
005 20171010045156.9
008 090413t20092009nyua b 001 0 eng
010 $a 2009014596
019 $a1003641152
020 $a9780061766084 (hardback)
020 $a0061766089 (hardback)
020 $a9780062337382
020 $a0062337386
035 $a99973727998
035 $a(OCoLC)310399052$z(OCoLC)1003641152
035 $a(OCoLC)ocn310399052
037 $bHarpercollins, Keystone Industrial Park, Scranton, PA, USA, 18512$nSAN 200-2086
040 $aDLC$beng$erda$cDLC$dYDX$dBTCTA$dYDXCP$dGO6$dXVF$dABG$dJQW$dLMR$dORX$dVAN$dCDX$dALAUL$dAGL$dBDX$dTULIB$dOCLCF$dCHUNN$dUYB$dCGN$dTTU$dS3O$dIYU$dCNGUL$dOCLCO$dSFR$dLNT$dAMAUA$dGRG
050 00 $aHD58.8$b.B772 2009
082 00 $a658.4/063$222
100 1 $aBrown, Tim$c(Industrial designer),$eauthor.
245 10 $aChange by design :$bhow design thinking transforms organizations and inspires innovation /$cTim Brown ; with Barry Katz.
250 $aFirst edition.
264 1 $a[New York] :$bHarper Business,$cc2009.
264 4 $c℗♭2009
300 $aviii, 264 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIllustrations on end papers.
504 $aIncludes bibliographical references and index.
505 0 $aGetting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
520 $aShows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process.
520 $aThe myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designer £s sensibilities and methods are employed to match people £s needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It £s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It £s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society. -- Publisher description from http://www.harpercollins.com (Oct. 5, 2011).
650 0 $aOrganizational change.
650 0 $aReengineering (Management)
650 0 $aCorporate reorganizations.
650 0 $aIndustrial design.
700 1 $aKatz, Barry,$econtributor.
947 $hCIRCSTACKS$r31786103093347
980 $a99973727998