An edition of Principles of marketing (1980)

Principles of marketing

by , , , , , and

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Cover of: Principles of marketing by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts, Philip Kotler
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  • ★★★★ ★ 4.6 (19 ratings)
  • 719 Want to read
  • 65 Currently reading
  • 36 Have read
Notes

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Last edited by angie72276
April 29, 2025 | History
Edit
An edition of Principles of marketing (1980)

Principles of marketing

by , , , , , and

  • ★★★★ ★ 4.6 (19 ratings)
  • 719 Want to read
  • 65 Currently reading
  • 36 Have read

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Publish Date
Publisher
Prentice-Hall
Language
English
Pages
684

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Previews available in: English

Subjects

Management, Marketing, open_syllabus_project, Strategisch management, Marketingmanagement, Textbooks, Manuels d'enseignement superieur, Gestion, Marketing, management, Hf5415 .k636 2004, 658.8, 0 Gesamtdarstellung, Marknadsföring, Marketingpolitik, Literary collections

Showing 11 featured editions. View all 77 editions?

Edition Availability
Cover of: Principles of Marketing
Principles of Marketing
Jan 09, 2015, Pearson
hardcover in English
Cover of: Principles of Marketing
Principles of Marketing
2013, Pearson Education, Limited
in English
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of marketing
Principles of marketing
2004, Prentice Hall
in English - 10th ed.
Cover of: Principles of marketing
Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
Cover of: Principles of marketing
Principles of marketing
1991, Prentice Hall
in English - 5th annotated instructor's ed.
Cover of: Principles of marketing
Principles of marketing
1989, Prentice Hall
in English - 4th ed., annotated instructor's ed. / George Franke.
Cover of: Principles of marketing
Principles of marketing
1986, Prentice-Hall
in English - 3rd ed.
Cover of: Principles of marketing
Principles of marketing
1983, Prentice-Hall Canada
in English - Canadian ed. --
Cover of: Principles of marketing
Principles of marketing
1980, Prentice-Hall
in English

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Book Details

Edition Notes

Index.

ISBN 0-13-701532-1 Pbk : £6.95.

Published in
Englewood Cliffs, London (etc)

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415, HF5415 .K636

The Physical Object

Pagination
xxi,684,(29)p. :
Number of pages
684

Edition Identifiers

Open Library
OL22354467M
ISBN 10
0137015577, 0137015321
LCCN
79022895
LibraryThing
11689
Goodreads
5866236

Work Identifiers

Work ID
OL1807517W

Source records

Better World Books record
Better World Books record
Library of Congress MARC record
Internet Archive item record
marc_nuls MARC record

Community Reviews (1)

Enjoyability 1 Exciting 100% Difficulty 1 Intermediate 100% Style 1 Technical 100%

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History

Download catalog record: RDF / JSON
April 29, 2025 Edited by angie72276 description
January 3, 2024 Edited by bitnapper Merge works
December 19, 2023 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
December 9, 2009 Created by WorkBot add works page