An edition of Principles of marketing (1980)

Principles of Marketing

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  • 34 Have read

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  • 4.6 (18 ratings) ·
  • 692 Want to read
  • 64 Currently reading
  • 34 Have read

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Last edited by bitnapper
January 3, 2024 | History
An edition of Principles of marketing (1980)

Principles of Marketing

  • 4.6 (18 ratings) ·
  • 692 Want to read
  • 64 Currently reading
  • 34 Have read

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Publish Date
Language
English
Pages
720

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Previews available in: English

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Book Details


Classifications

Library of Congress
HF5415.K636 2014, HF5415 .K636 2014

Edition Identifiers

Open Library
OL29134138M
ISBN 13
9780133084047
LCCN
2012037271
OCLC/WorldCat
809989057

Work Identifiers

Work ID
OL1807517W

Community Reviews (1)

Enjoyability 1 Exciting 100% Difficulty 1 Intermediate 100% Style 1 Technical 100%

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 3, 2024 Edited by bitnapper Merge works
January 2, 2024 Edited by bitnapper merge authors
January 14, 2023 Edited by ImportBot import existing book
December 21, 2022 Edited by MARC Bot import existing book
August 22, 2020 Created by ImportBot Imported from Better World Books record