An edition of Principles of marketing (1980)

Principles of Marketing

by , , , , , and

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Cover of: Principles of Marketing by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts, Philip Kotler, Gary Armstrong
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  • ★★★★ ★ 4.6 (18 ratings) ·
  • 686 Want to read
  • 64 Currently reading
  • 34 Have read
Notes

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Last edited by faerunlover
August 21, 2024 | History
Edit
An edition of Principles of marketing (1980)

Principles of Marketing

by , , , , , and

  • ★★★★ ★ 4.6 (18 ratings) ·
  • 686 Want to read
  • 64 Currently reading
  • 34 Have read

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Publish Date
Publisher
Pearson
Language
English
Pages
708

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Previews available in: English

Subjects

Management, Marketing, open_syllabus_project, Strategisch management, Marketingmanagement, Textbooks, Manuels d'enseignement superieur, Gestion, Marketing, management, Hf5415 .k636 2004, 658.8, 0 Gesamtdarstellung, Marknadsföring, Marketingpolitik, Literary collections

Showing 10 featured editions. View all 77 editions?

Edition Availability
Cover of: Principles of Marketing
Principles of Marketing
Jan 09, 2015, Pearson
hardcover in English
Cover of: Principles of Marketing
Principles of Marketing
2013, Pearson Education, Limited
in English
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of marketing
Principles of marketing
2004, Prentice Hall
in English - 10th ed.
Cover of: Principles of marketing
Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
Cover of: Principles of marketing
Principles of marketing
1991, Prentice Hall
in English - 5th annotated instructor's ed.
Cover of: Principles of marketing
Principles of marketing
1989, Prentice Hall
in English - 4th ed., annotated instructor's ed. / George Franke.
Cover of: Principles of marketing
Principles of marketing
1986, Prentice-Hall
in English - 3rd ed.
Cover of: Principles of marketing
Principles of marketing
1983, Prentice-Hall Canada
in English - Canadian ed. --

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Book Details

Edition Notes

Source title: Principles of Marketing (16th Edition)

Classifications

Library of Congress
HF5415 .K636 2015, HF5415.K636 2015

The Physical Object

Format
hardcover
Number of pages
708

Edition Identifiers

Open Library
OL28173791M
ISBN 10
0133795020
ISBN 13
9780133795028
LCCN
2014035224

Work Identifiers

Work ID
OL1807517W

Source records

amazon.com record
Better World Books record
Library of Congress MARC record
Internet Archive item record
Promise Item
ISBNdb

Community Reviews (1)

Enjoyability 1 Exciting 100% Difficulty 1 Intermediate 100% Style 1 Technical 100%

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 21, 2024 Edited by faerunlover Added edition language.
January 2, 2024 Edited by bitnapper merge authors
December 19, 2023 Edited by ImportBot import existing book
December 5, 2022 Edited by ImportBot import existing book
June 2, 2020 Created by ImportBot Imported from amazon.com record