Integrated advertising, promotion, and marketing communications by Kenneth E. Clow
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Advertising communications & promotion management by John R. Rossiter
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Advertising and promotion by George E. Belch, George E. Belch, Michael A. Belch
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Marketing communications by Chris Fill
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Integrated marketing communications by David Pickton
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp
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Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow, Donald E. Baack
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Influencer Marketing by Sevil Yesiloglu, Joyce Costello
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Introduction to advertising & promotion by George E. Belch, Michael A. Belch
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You, Inc by Harry Beckwith, Christine Clifford Beckwith
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Integrated marketing communications by Don E. Schultz
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Marketing Communications by John R. Rossiter, Larry Percy, Lars Bergkvist
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Publishing History

This is a chart to show the publishing history of editions of works about this subject. Along the X axis is time, and on the y axis is the count of editions published. Click here to skip the chart.  This graph charts editions published on this subject.
Editions Published
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Prolific Authors

who have written the most books on this subject
Chris Fill, 10 books
Philip J. Kitchen, 7 books
Kenneth E. Clow, 6 books
Larry Percy, 6 books
Lynn R. Kahle, 5 books
Graham Hughes, 5 books
Tony Yeshin, 5 books
George E. Belch, 5 books
Kenneth Clow, 5 books
Gill Wood, 4 books
Terence A. Shimp, 4 books
George E. Belch, 4 books
Don E. Schultz, 4 books
Lingo Systems (Firm), 4 books
Donald E. Baack, 4 books
S. P. Seetharaman, 3 books
Robyn Blakeman, 3 books
Shay Sayre, 3 books
Smith, P. R., 3 books
Patrick de Pelsmacker, 3 books
John R. Rossiter, 3 books
Sandra Moriarty, 3 books
Harry Beckwith, 3 books
Patrick De Pelsmacker, 3 books
Maggie Geuens, 3 books