An edition of Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (1997)

Advertising, promotion & supplemental aspects of integrated marketing communications

6th ed.

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Cover of: Advertising, promotion & supplemental aspects of integrated marketing communications by Terence A. Shimp, Terence A. Shimp
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  • ★★★★★ 5.0 (2 ratings)
  • 16 Want to read
  • 1 Currently reading
  • 2 Have read
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (1997)

Advertising, promotion & supplemental aspects of integrated marketing communications

6th ed.

by

  • ★★★★★ 5.0 (2 ratings)
  • 16 Want to read
  • 1 Currently reading
  • 2 Have read

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Publish Date
Publisher
Thomson South-Western
Language
English
Pages
650

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Previews available in: English

Subjects

Communication in marketing Communicatie Marketing Ventes Marketing direct Sales promotion Advertising Publicité Promotion Direct marketing Reclame Communication en marketing Business & economics Advertising & promotion
Edition Availability
Cover of: Advertising, promotion & supplemental aspects of integrated marketing communications
Advertising, promotion & supplemental aspects of integrated marketing communications
2003, Thomson South-Western
in English - 6th ed.
Cover of: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
July 2, 2002, South-Western College Pub
Hardcover in English - 6 edition
Cover of: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
July 2, 2002, South-Western College Pub
in English
Cover of: Advertising, promotion & supplemental aspects of integrated marketing communications
Advertising, promotion & supplemental aspects of integrated marketing communications
2000, Dryden Press
in English - 5th ed.
Cover of: Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising, promotion, and supplemental aspects of integrated marketing communications
1997, Dryden Press
in English - 4th ed.

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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Mason, Ohio
Other Titles
Advertising, promotion, and supplemental aspects of integrated marketing communications.

Classifications

Dewey Decimal Class
658.8/2
Library of Congress
HF5415.123 .S54 2003

The Physical Object

Pagination
xxi, 650 p. :
Number of pages
650

Edition Identifiers

Open Library
OL21662106M
ISBN 10
0030352711
LCCN
2002071957
OCLC/WorldCat
49860010
LibraryThing
114073
Goodreads
2770442

Work Identifiers

Work ID
OL538124W

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