The long tail
why the future of business is selling less of more
by Chris Anderson
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The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
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Subjects
Commerce électronique, Nachfrage, Electronic commerce, Marketing, Angebot, Innovations technologiques, Wirtschaftstheorie, Demande de consommation, Internet, Marktforschung, Telemarketing, Market segmentation, Innovation technologique, Marknadsforing via Internet, Internet marketing, Segmentation des marches, Nischen-Marketing, Marktsegmentierung, Marknadsforing, Tekniska aspekter, Technological innovations, Marknadssegmentering, Marketing -- Technological innovations, New York Times reviewed, E-commerce, Consumentengedrag, Business, Nonfiction, Commerce, Advertising as Topic, Marktnische, Technology, Online-Marketing, Marknadsföring via Internet, Interplanetary dust, Comic books, strips, Marketing research, Marketing--technological innovations, Innovation technologique--internet--marketing--segmentation des marchés, Marknadsföring via internet, Marknadsföring--tekniska aspekter, Hf5415.127 .a54 2008, 658.8/02, Business & economicsShowing 10 featured editions. View all 22 editions?
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Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE
July 9, 2008, Hyperion
Paperback
in /languages/eng
- Rev Upd edition
1401309666 9781401309664
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The long tail: why the future of business is selling less of more
2006, Hyperion
Hardcover
in /languages/eng
- 1st ed.
1401302378 9781401302375
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The long tail: waarom we in toekomst minder verkopen van meer
2006, Nieuw Amsterdam
in /languages/dut
9046801829 9789046801826
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Chang wei li lun: The long tail
2006, Zhong xin chu ban she
in /languages/chi
- Di 1 ban
7508607244 9787508607245
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The long tail: why the future of business is selling less of more
2006, Hyperion
in /languages/eng
- 1st ed.
1401302378 9781401302375
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08
The long tail: why the future of business is selling less of more
2006, Hyperion
in /languages/eng
- 1st ed.
1401302378 9781401302375
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The long tail: How Endless Choice is Creating Unlimited Demand
2006, Random House Business
in /languages/eng
184413850X 9781844138500
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The Long Tail : Why the Future Is Selling Less of More
Publish date unknown, Hyperion
Paperback
190521121X 9781905211210
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (p. [227]-230) and index.
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- Created April 29, 2008
- 18 revisions
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| October 17, 2022 | Edited by AgentSapphire | Merge works |
| February 10, 2017 | Edited by Darby | |
| February 10, 2017 | Edited by Darby | |
| February 10, 2017 | Edited by Darby | |
| April 29, 2008 | Created by an anonymous user | initial import |