The long tail

why the future of business is selling less of more

1st ed.
  • 3.89 ·
  • 9 Ratings
  • 30 Want to read
  • 0 Currently reading
  • 12 Have read

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 3.89 ·
  • 9 Ratings
  • 30 Want to read
  • 0 Currently reading
  • 12 Have read

Buy this book

Last edited by AgentSapphire
October 17, 2022 | History

The long tail

why the future of business is selling less of more

1st ed.
  • 3.89 ·
  • 9 Ratings
  • 30 Want to read
  • 0 Currently reading
  • 12 Have read

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

Publish Date
Publisher
Hyperion
Language
English
Pages
238

Buy this book

Previews available in: English French Chinese Dutch

Edition Availability
Cover of: The Long Tail From Smartercomics
The Long Tail From Smartercomics
2011, Writers of the Round Table Press
Cover of: The long tail
The long tail
2008, Hyperion
in English - Rev. and updated ed.
Cover of: The long tail
The long tail: La longue traîne
2007, Éditions Logiques
in French
Cover of: The Long Tail
The Long Tail: Why the Future of Business is Selling Less of More
2006, Hyperion
in English - 1st
Cover of: The long tail
The long tail: why the future of business is selling less of more
2006, Hyperion
in English - 1st ed.
Cover of: The long tail
The long tail: why the future of business is selling less of more
2006, Hyperion
Hardcover in English - 1st ed.
Cover of: The long tail
The long tail: why the future of business is selling less of more
2006, Hyperion
in English - 1st ed.
Cover of: The long tail
The long tail
2006, Random House Business
in English
Cover of: Chang wei li lun
Chang wei li lun: The long tail
2006, Zhong xin chu ban she
in Chinese - Di 1 ban
Cover of: The long tail
The long tail: waarom we in toekomst minder verkopen van meer
2006, Nieuw Amsterdam
in Dutch

Add another edition?

Book Details


Table of Contents

Acknowledgments
Introduction
1. The long tail
2. The rise and fall of the hit
3. A short history of the long tail
4. The three forces of the long tail
5. The new procedures
6. The new markets
7. The new tastemakers
8. Long tail economics
9. The short head
10. The paradise of choice
11. Niche culture
12. The infinite screen
13. Beyond entertainment
14. Long tail rules
Coda : tomorrow's tail
Notes on sources and further reading
Index.

Edition Notes

Includes bibliographical references (p. [227]-230) and index.

Published in
New York
Series
Professional Development Collection

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.127 .A54 2006

The Physical Object

Format
Hardcover
Pagination
xii, 238 p. :
Number of pages
238
Dimensions
9.1 x 6.4 x 1 inches
Weight
1 pounds

ID Numbers

Open Library
OL8367953M
Internet Archive
longtailwhyfutur00ande
ISBN 10
1401302378
ISBN 13
9781401302375
LCCN
2006043378
OCLC/WorldCat
65187392
Library Thing
3394404
Goodreads
2574

Links outside Open Library

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 17, 2022 Edited by AgentSapphire Merge works
February 10, 2017 Edited by Darby Edited without comment.
February 10, 2017 Edited by Darby Edited without comment.
February 10, 2017 Edited by Darby Edited without comment.
April 29, 2008 Created by an anonymous user Imported from amazon.com record.