An edition of The Long Tail (2006)

The long tail

How Endless Choice is Creating Unlimited Demand

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Cover of: The long tail by Chris Anderson, Chris Anderson
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  • ★★★★ 4.0 (10 ratings)
  • 39 Want to read
  • 1 Currently reading
  • 13 Have read
Notes

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Buy this book

Last edited by laurenbr1
June 24, 2024 | History
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An edition of The Long Tail (2006)

The long tail

How Endless Choice is Creating Unlimited Demand

by

  • ★★★★ 4.0 (10 ratings)
  • 39 Want to read
  • 1 Currently reading
  • 13 Have read

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

Publish Date
Publisher
Random House Business
Language
English
Pages
224

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Previews available in: English French Chinese Dutch

Subjects

Commerce électronique Nachfrage Electronic commerce Marketing Angebot Innovations technologiques Wirtschaftstheorie Demande de consommation Internet Marktforschung Telemarketing Market segmentation Innovation technologique Marknadsfo˜ring via Internet Internet marketing Segmentation des marches Nischen-Marketing Marktsegmentierung Marknadsfo˜ring Tekniska aspekter Technological innovations Marknadssegmentering Marketing -- Technological innovations New York Times reviewed E-commerce Consumentengedrag Business Nonfiction Commerce Advertising as Topic Marktnische Technology Online-Marketing Marknadsföring via Internet Interplanetary dust Comic books, strips Marketing research Marketing--technological innovations Innovation technologique--internet--marketing--segmentation des marchés Marknadsföring via internet Marknadsföring--tekniska aspekter Hf5415.127 .a54 2008 658.8/02 Business & economics

Showing 10 featured editions. View all 22 editions?

Edition Availability
Cover of: The Long Tail From Smartercomics
The Long Tail From Smartercomics
2011, Writers of the Round Table Press
Cover of: Long Tail, The
Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE
July 9, 2008, Hyperion
Paperback in English - Rev Upd edition
Cover of: The long tail
The long tail: La longue traîne
2007, Éditions Logiques
in French
Cover of: The long tail
The long tail: why the future of business is selling less of more
2006, Hyperion
in English - 1st ed.
Cover of: Chang wei li lun
Chang wei li lun: The long tail
2006, Zhong xin chu ban she
in Chinese - Di 1 ban
Cover of: The long tail
The long tail: why the future of business is selling less of more
2006, Hyperion
Hardcover in English - 1st ed.
Cover of: The long tail
The long tail: waarom we in toekomst minder verkopen van meer
2006, Nieuw Amsterdam
in Dutch
Cover of: The long tail
The long tail: How Endless Choice is Creating Unlimited Demand
2006, Random House Business
in English
Cover of: The long tail
The long tail: why the future of business is selling less of more
2006, Hyperion
in English - 1st ed.
Cover of: The Long Tail
The Long Tail : Why the Future Is Selling Less of More
Publish date unknown, Hyperion
Paperback

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
London
Series
The New Economics of Culture and Commerce

Classifications

Dewey Decimal Class
658.802
Library of Congress
HF5415.127 .A54 2006, HF5548.32

The Physical Object

Pagination
224 pages
Number of pages
224

Edition Identifiers

Open Library
OL32122042M
ISBN 10
184413850X
ISBN 13
9781844138500
OCLC/WorldCat
62265720

Work Identifiers

Work ID
OL4091759W

Source records

Work Description

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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