An edition of Shortcut (2014)

Shortcut

How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

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Last edited by MARC Bot
May 11, 2025 | History
An edition of Shortcut (2014)

Shortcut

How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

  • 5.0 (1 rating)
  • 2 Want to read
  • 1 Have read

"A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges."--

Publish Date
Publisher
Gotham
Language
English
Pages
256

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Previews available in: English

Book Details


Classifications

Library of Congress
PE1479.B87 P65 2014, PE1479.B87P65 2014

The Physical Object

Format
Hardcover
Number of pages
256
Dimensions
8.4 x 5.4 x 1.1 inches

Edition Identifiers

Open Library
OL25649065M
ISBN 13
9781592408498
LCCN
2014009895
OCLC/WorldCat
873005946

Work Identifiers

Work ID
OL17079161W

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
May 11, 2025 Edited by MARC Bot import existing book
December 17, 2022 Edited by ImportBot import existing book
December 9, 2022 Edited by MARC Bot import existing book
November 12, 2020 Edited by MARC Bot import existing book
January 6, 2015 Created by HM Added new book.