An edition of Words that work: it's not what you say, it's what people hear (2007)

Words that work

it's not what you say, it's what people hear

1st pbk. ed.

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Words that work
Frank I. Luntz
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Last edited by WorkBot
March 16, 2010 | History
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An edition of Words that work: it's not what you say, it's what people hear (2007)

Words that work

it's not what you say, it's what people hear

1st pbk. ed.

by

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Hyperion
Language
English
Pages
324

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Previews available in: English

Subjects
Rhetoric, Critical thinking, Popular culture, English language, Communication in politics, Political aspects of Persuasion (Rhetoric), Mass media and language, Persuasion (Rhetoric), Political aspects
Places
United States

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: Words That Work
Words That Work: It's Not What You Say, It's What People Hear
Jul 08, 2012, MJF
hardcover
Libraries near you: WorldCat
Cover of: Words that work
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English - 1st pbk. ed.
Libraries near you: WorldCat
Cover of: Words that work
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English - 1st pbk. ed.
Libraries near you: WorldCat
Cover of: Words that work
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English - 1st pbk. ed.
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

War of the words --
The ten rules of effective language --
Preventing message mistakes --
Old words, new meaning --
How 'words that work' are created --
Be the message --
Words we remember --
Corporate case studies --
Political case studies --
Myths and realities about language and people --
What we really care about --
Personal language for personal scenarios --
Twenty-one words and phrases for the twenty-first century.

Edition Notes

"Updated with seven new 'words that work'"--P. 1 of cover.

Includes bibliographical references (p. [297]-301) and index.

Published in
New York

Classifications

Dewey Decimal Class
808/.042
Library of Congress
PE1431 .L87 2007b

The Physical Object

Pagination
xliii, 324 p. ;
Number of pages
324

ID Numbers

Open Library
OL23730608M
ISBN 10
1401309291
ISBN 13
9781401309299
LCCN
2009464788

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 16, 2010 Edited by WorkBot add editions to new work
September 30, 2009 Created by ImportBot Imported from Library of Congress MARC record