MARC Record from Library of Congress

LEADER: 01624nam a22003614a 4500
001 2009464788
003 DLC
005 20090916114637.0
008 090915s2007 nyu b 001 0 eng c
010 $a 2009464788
015 $aGBA880403$2bnb
016 7 $a014652084$2Uk
020 $a9781401309299 (pbk.)
020 $a1401309291 (pbk.)
035 $a(OCoLC)ocn181602400
040 $aUKM$cUKM$dBTCTA$dBAKER$dYDXCP$dORX$dOBE$dDLC
042 $apcc
050 00 $aPE1431$b.L87 2007b
082 00 $a808/.042$222
100 1 $aLuntz, Frank I.
245 10 $aWords that work :$bit's not what you say, it's what people hear /$cFrank Luntz.
250 $a1st pbk. ed.
260 $aNew York :$bHyperion,$cc2007.
300 $axliii, 324 p. ;$c21 cm.
500 $a"Updated with seven new 'words that work'"--P. 1 of cover.
504 $aIncludes bibliographical references (p. [297]-301) and index.
505 00 $tWar of the words --$tThe ten rules of effective language --$tPreventing message mistakes --$tOld words, new meaning --$tHow 'words that work' are created --$tBe the message --$tWords we remember --$tCorporate case studies --$tPolitical case studies --$tMyths and realities about language and people --$tWhat we really care about --$tPersonal language for personal scenarios --$tTwenty-one words and phrases for the twenty-first century.
650 0 $aEnglish language$zUnited States$xRhetoric.
650 0 $aPersuasion (Rhetoric)$xPolitical aspects.
650 0 $aMass media and language.
650 0 $aPopular culture$zUnited States.
650 0 $aCritical thinking.
650 0 $aCommunication in politics.