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Laws of Media; The New Science started as an anticipated 2nd edition to Understanding Media: The Extensions of Man. In this book the "Laws" are four principles discussed in Understanding Media, used here as a set of four questions to query any artifact created by humans, including theory, procedures, and style. These can also be viewed as four perspectives or dimensions of such an artifact. The four dimensions are referenced in the book as the "tetrad." About eighty pages of the book are devoted to examples of artifacts tested as tetrads. The examples—laid out, per Eric, as poetic stanzas, without further elaboration—can confuse the reader's newly minted understanding of the tetrad; however, one does not need to understand the examples to gain insights from the book, a collaboration between Marshall McLuhan and his son, Eric McLuhan. --F.A. Moore
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Laws of Media: The New Science
September 16, 1992, University of Toronto Press
Paperback
in English
0802077153 9780802077158
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Laws of media: the new science
1988, University of Toronto Press
in English
0802057829 9780802057822
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Excerpts
This broader application and, importantly, testing of the tetrad, I believe is the real cause of passion and excitement in the McLuhans writing and sharing this book.
To fully understand what the McLuhans mean by "media" and by "content" and by "message," read Marshall McLuhan's (1962/2013) Understanding Media: The Extensions of Man.
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Feedback?July 24, 2024 | Edited by MARC Bot | import existing book |
December 6, 2022 | Edited by FAMoore | Corrected misspelling in my prior note, added "Semiotics" back to keywords list, as it is part of the catalog data, along with "Communication." |
December 6, 2022 | Edited by FAMoore | Added Description of work, two excerpts with notes, and setting. Modified keywords deleting: semiotics, media law and legislation; adding: , tetrad, figure and ground, artifacts [artefacts], metaphor, electric information. The McLuhan's consider four natural laws of media. Their "media" is everything that affects humans, from books, to planes, to gardening. |
December 6, 2022 | Edited by FAMoore | Edited without comment. |
December 9, 2009 | Created by WorkBot | add works page |