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"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective.
Waste equals food.
Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as "biological nutrients" that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be "technical nutrients" that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being "recycled"--really, downcycled--into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do so as well.
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Subjects
industrial management, environmental aspects, recycling, Long Now Manual for Civilization, Recycling (Waste, etc.), Productontwikkeling, Desenho industrial (aspectos ambientais), Vie des produits, Recycling (Waste), Recyclage, Umweltverträgliches Produkt, Gestion industrielle, Reciclagem de resíduos urbanos, Umweltbezogenes Management, Umweltschutz, Duurzame consumptiegoederen, Protection de l'environnement, Gaspillage, Kreislaufwirtschaft, Aspect de l'environnement, Design, Gestion d'entreprise, Recyclage (Déchets, etc.), Bionik, Industrial management, environmental aspects, Industrial design, Industrial management, Environmental aspects, Recycling (waste, etc.), Industrial management--environmental aspects, Td794.5 .m395 2002, 745.2Showing 9 featured editions. View all 9 editions?
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Cradle to cradle: Créer et recycler à l'infini
24/02/2011, Alternatives
in French
2862276723 9782862276724
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Cradle to Cradle: Remaking the Way We Make Things
2010, Farrar, Straus & Giroux
in English
1429973846 9781429973847
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Cradle to Cradle: Remaking the Way We Make Things
April 2002, Tandem Library
School & Library Binding
in English
0613919874 9780613919876
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8
Cradle to Cradle: Remaking the Way We Make Things
2002, North Point Press
in English
- First edition
0865475873 9780865475878
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9
Cradle to Cradle: Remaking the Way We Make Things
2002, North Point Press
Paperback
in English
- 1 edition
0865475873 9780865475878
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Feedback?December 20, 2023 | Edited by ImportBot | import existing book |
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