Cover of: Cradle to Cradle | William McDonough, Michael Braungart

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May 25, 2020 | History

Cradle to Cradle

Remaking the Way We Make Things

1 edition
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This edition was published in by North Point Press

Written in English

208 pages

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective.

Waste equals food.

Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as "biological nutrients" that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be "technical nutrients" that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being "recycled"--really, downcycled--into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do so as well.

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Previews available in: English

Edition Availability
Cover of: Cradle to Cradle
Cradle to Cradle
2009, Penguin Random House
in English
Cover of: Cradle to Cradle
Cradle to Cradle
2009, Random House Publishing Group
eBook in English
Cover of: Cradle to Cradle
Cradle to Cradle: Remaking the Way We Make Things
2002, North Point Press
in English - First edition
Cover of: Cradle to Cradle
Cradle to Cradle: Remaking the Way We Make Things
April 22, 2002, North Point Press
Paperback in English - 1 edition

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Cradle to Cradle

Remaking the Way We Make Things

First published in 2002



Work Description

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective.

Waste equals food.

Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as "biological nutrients" that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be "technical nutrients" that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being "recycled"--really, downcycled--into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do so as well.

Links outside Open Library

Cradle to Cradle

Remaking the Way We Make Things

1 edition

This edition was published in by North Point Press


First Sentence

"In the spring of 1912, one of the largest moving objects ever created by human beings left Southampton, England, and began gliding toward New York."

Table of Contents

Introduction This Book Is Not a Tree 3
One A Question of Design 17
Two Why Being "Less Bad" Is No Good 45
Three Eco-Effectiveness 68
Four Waste Equals Food 92
Five Respect Diversity 118
Six Putting Eco-Effectiveness into Practice 157
Notes 187
Acknowledgements 193

The Physical Object

Format
Paperback
Number of pages
208
Dimensions
7.9 x 5 x 0.8 inches
Weight
1.2 pounds

ID Numbers

Open Library
OL8317261M
Internet Archive
cradletocradlere00mcdo_079
ISBN 10
0865475873
ISBN 13
9780865475878
Library Thing
36725
Goodreads
5571

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History

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May 25, 2020 Edited by Mek Merge works
July 29, 2014 Edited by ImportBot import new book
April 6, 2014 Edited by ImportBot Added IA ID.
August 10, 2010 Edited by IdentifierBot added LibraryThing ID
April 29, 2008 Created by an anonymous user Imported from amazon.com record.