An edition of Tested advertising methods (1932)

Tested advertising methods.

4th ed., rev. and enl.

by John Caples

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Last edited by MARC Bot

September 9, 2024 | History

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An edition of Tested advertising methods (1932)

Tested advertising methods.

4th ed., rev. and enl.

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket.

Publish Date

1974

Publisher

Prentice-Hall

Language

English

Pages

318

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Previews available in: English

Edition	Availability
01 Tested advertising methods 1997, Prentice Hall in English - 5th ed. / revised by Fred E. Hahn. 013244609X 9780132446099	zzzz Not in Library Libraries near you: WorldCat
02 Tested Advertising Methods June 1980, Prentice Hall Trade Paperback in English - 4th Rev edition 0139068910 9780139068911	zzzz Not in Library Libraries near you: WorldCat
03 Tested advertising methods. 1974, Prentice-Hall in English - 4th ed., rev. and enl. 0139069097 9780139069093	aaaa Borrow Listen Libraries near you: WorldCat
04 Tested advertising methods 1961-01-01, Harper	zzzz Not in Library
05 Tested advertising methods. 1961, Harper in English - Rev. and enl.	zzzz Not in Library Libraries near you: WorldCat
06 Tested advertising methods. 1961, Harper in English - Rev. ed.	zzzz Not in Library
07 Tested advertising methods: how to profit by removing guesswork 1947, Harper & Brothers in English	zzzz Not in Library
08 Tested advertising methods: how to profit by removing guesswork. Foreword by Bruce Barton. 1947, Harper [and] Brothers in English - [Rev. ed.]	zzzz Not in Library
09 Tested advertising methods: how to profit by removing guesswork 1947, Harper & Brothers in English - "Revised edition.".	zzzz Not in Library Libraries near you: WorldCat
10 Tested advertising methods: how to profit by removing guesswork 1932, Harper & Brothers in English - "First edition.".	zzzz Not in Library Libraries near you: WorldCat

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Book Details

Edition Notes

Published in: Englewood Cliffs, N.J

Classifications

Dewey Decimal Class: 659.13/2
Library of Congress: HF5823 .C18 1974

The Physical Object

Pagination: 318 p.
Number of pages: 318

ID Numbers

Open Library: OL5047975M
Internet Archive: testedadvertisin0000capl_f3e9
ISBN 10: 0139069097
LCCN: 74008627
OCLC/WorldCat: 1142943, 87866570, 24086
Library Thing: 142788

Source records

Scriblio MARC record
Ithaca College Library MARC record
Library of Congress MARC record
Internet Archive item record
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Created December 10, 2009
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September 9, 2024	Edited by MARC Bot	import existing book
April 28, 2010	Edited by Open Library Bot	Linked existing covers to the work.
February 13, 2010	Edited by WorkBot	add more information to works
December 10, 2009	Created by WorkBot	add works page

Tested advertising methods.

by John Caples