An edition of Tested advertising methods (1932)

Tested advertising methods

how to profit by removing guesswork. Foreword by Bruce Barton.

[Rev. ed.]
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Tested advertising methods
John Caples, John Caples
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Last edited by WorkBot
December 15, 2009 | History
An edition of Tested advertising methods (1932)

Tested advertising methods

how to profit by removing guesswork. Foreword by Bruce Barton.

[Rev. ed.]
  • 26 Want to read
  • 2 Currently reading

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket.

Publish Date
Language
English
Pages
276

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Previews available in: English

Edition Availability
Cover of: Tested advertising methods
Tested advertising methods
1997, Prentice Hall
in English - 5th ed. / revised by Fred E. Hahn.
Cover of: Tested Advertising Methods
Tested Advertising Methods
June 1980, Prentice Hall Trade
Paperback in English - 4th Rev edition
Cover of: Tested advertising methods.
Tested advertising methods.
1974, Prentice-Hall
in English - 4th ed., rev. and enl.
Cover of: Tested advertising methods.
Tested advertising methods.
1961, Harper
in English - Rev. and enl.
Cover of: Tested advertising methods.
Tested advertising methods.
1961, Harper
in English - Rev. ed.
Cover of: Tested advertising methods
Tested advertising methods
1961-01-01, Harper
Cover of: Tested advertising methods
Tested advertising methods: how to profit by removing guesswork
1947, Harper & Brothers
in English - "Revised edition.".
Cover of: Tested advertising methods
Cover of: Tested advertising methods
Cover of: Tested advertising methods
Tested advertising methods: how to profit by removing guesswork
1932, Harper & Brothers
in English - "First edition.".

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Book Details


Edition Notes

Published in
New York

The Physical Object

Pagination
276 p. illus.
Number of pages
276

Edition Identifiers

Open Library
OL14814881M

Work Identifiers

Work ID
OL3350190W

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