An edition of Tested advertising methods (1932)

Tested advertising methods.

Rev. and enl.

by John Caples

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Last edited by MARC Bot

July 19, 2024 | History

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An edition of Tested advertising methods (1932)

Tested advertising methods.

Rev. and enl.

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket.

Publish Date

1961

Publisher

Harper

Language

English

Pages

308

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Buy this book

Previews available in: English

Edition	Availability
01 Tested advertising methods 1997, Prentice Hall in English - 5th ed. / revised by Fred E. Hahn. 013244609X 9780132446099	zzzz Locate
02 Tested Advertising Methods June 1980, Prentice Hall Trade Paperback in English - 4th Rev edition 0139068910 9780139068911	zzzz Locate
03 Tested advertising methods. 1974, Prentice-Hall in English - 4th ed., rev. and enl. 0139069097 9780139069093	cccc Borrow Listen Locate
04 Tested advertising methods. 1961, Harper in English - Rev. and enl.	aaaa Locate
05 Tested advertising methods 1961-01-01, Harper	zzzz Locate
06 Tested advertising methods. 1961, Harper in English - Rev. ed.	zzzz Locate
07 Tested advertising methods: how to profit by removing guesswork 1947, Harper & Brothers in English - "Revised edition.".	zzzz Locate
08 Tested advertising methods: how to profit by removing guesswork 1947, Harper & Brothers in English	zzzz Locate
09 Tested advertising methods: how to profit by removing guesswork. Foreword by Bruce Barton. 1947, Harper [and] Brothers in English - [Rev. ed.]	zzzz Locate
10 Tested advertising methods: how to profit by removing guesswork 1932, Harper & Brothers in English - "First edition.".	zzzz Locate

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Book Details

Edition Notes

Published in: New York

Classifications

Dewey Decimal Class: 659.132
Library of Congress: HF5823 .C18 1961

The Physical Object

Pagination: 308 p.
Number of pages: 308

Edition Identifiers

Open Library: OL5797894M
LCCN: 60010455
OCLC/WorldCat: 727610

Work Identifiers

Work ID: OL3350190W

Source records

Scriblio MARC record
Ithaca College Library MARC record
Library of Congress MARC record
marc_columbia MARC record

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Created April 1, 2008
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July 19, 2024	Edited by MARC Bot	import existing book
September 28, 2020	Edited by MARC Bot	import existing book
December 14, 2009	Edited by WorkBot	link works
June 19, 2009	Edited by EdwardBot	fix broken author (step 2)
April 1, 2008	Created by an anonymous user	Imported from Scriblio MARC record

Tested advertising methods.

by John Caples