An edition of Principles of marketing
(1980)
Principles of marketing
11th ed.
by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, and Valerie Trifts
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Last edited by angie72276
April 29, 2025 | History
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
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Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
0130648531 9780130648532
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Principles of marketing
1991, Prentice Hall
in English
- 5th annotated instructor's ed.
0137216149 9780137216147
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Principles of marketing
1989, Prentice Hall
in English
- 4th ed., annotated instructor's ed. / George Franke.
0137061293 9780137061297
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Principles of marketing
1983, Prentice-Hall Canada
in English
- Canadian ed. --
013709311X 9780137093113
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Book Details
Table of Contents
Marketing
Company and marketing strategy : partnering to build customer relationships
The marketing environment
Managing marketing information
Consumer markets and consumer buyer behavior
Business markets and business buyer behavior
Segmentation, targeting, and positioning : building the right relationships with the right customers
Product, services, and branding strategy
New-product development and product life-cycle strategies
Pricing products : pricing considerations and strategies
Pricing products : pricing strategies
Marketing channels and supply chain management
Retailing and wholesaling
Integrated marketing communications strategy
Personal selling and direct marketing
Creating competitive advantage
Marketing in the digital age
The global marketplace
Marketing and society : social responsibilityand marketing ethics.
Edition Notes
Includes bibliographical references and index.
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Exciting
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Intermediate
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Style 1
Technical
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