MARC record from Internet Archive

LEADER: 01901cam a22003254a 4500
001 2004029593
003 DLC
005 20090418081912.0
008 041214s2006 njua b 001 0 eng
010 $a 2004029593
020 $a0131469185
020 $a9780131469181
020 $a0131968793
020 $a9780131968790
035 $a(OCoLC)57283926
042 $apcc
040 $aDLC$cDLC$dYDX$dBAKER$dIXA$dBTCTA$dYDXCP$dCE@$dOCLCQ$dDLC
050 00 $aHF5415$b.K636 2006
082 00 $a658.8$222
035 $a(OCoLC)ocm57283926
100 1 $aKotler, Philip.
245 10 $aPrinciples of marketing /$cPhilip Kotler, Gary Armstrong.
250 $a11th ed.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$cc2006.
300 $axx, 651, [94] p. :$bcol. ill. ;$c29 cm.
504 $aIncludes bibliographical references and index.
505 0 $aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650 0 $aMarketing.
700 1 $aArmstrong, Gary$q(Gary M.)
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html