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Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.
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Previews available in: English
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Leading the Starbucks way: 5 principles for connecting with your customers, your products and your people
2014, McGraw-Hill Education
in English
0071801251 9780071801256
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Book Details
Table of Contents
The Starbucks connection
Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique
Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside
Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs
Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products
Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.
Edition Notes
Includes bibliographical references (pages 259-278) and index.
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