An edition of Luxury brand management
(2008)
Luxury Brand Management
A World of Privilege
by Michel Chevalier and Gerald Mazzalovo
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"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
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Previews available in: English
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1
Luxury Brand Management: A World of Privilege
Aug 14, 2012, Wiley, Brand: Wiley
hardcover
1118171764 9781118171769
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2
Luxury Brand Management: A World of Privilege
2012, Wiley & Sons, Incorporated, John
in English
1118171799 9781118171790
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3
Luxury Brand Management: A World of Privilege
2012, Wiley & Sons, Incorporated, John
in English
1118171772 9781118171776
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4
Luxury Brand Management: A World of Privilege
2012, Wiley & Sons, Incorporated, John
in English
1118171780 9781118171783
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5
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6
Luxury Brand Management: A World of Privilege
February 4, 2008, Wiley, John Wiley & Sons (Asia)
Hardcover
in English
0470823267 9780470823262
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| December 19, 2022 | Edited by MARC Bot | import existing book |
| June 17, 2022 | Edited by ImportBot | import existing book |
| July 16, 2019 | Created by MARC Bot | import existing book |