An edition of Luxury brand management (2008)

Luxury Brand Management

A World of Privilege

by and

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Cover of: Luxury Brand Management by Michel Chevalier, Gerald Mazzalovo
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Last edited by MARC Bot
December 19, 2022 | History
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An edition of Luxury brand management (2008)

Luxury Brand Management

A World of Privilege

by and

  • 0 Ratings
  • 7 Want to read
  • 0 Currently reading
  • 0 Have read

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

Publish Date
Publisher
Wiley, Brand: Wiley
Pages
320

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Previews available in: English

Subjects
Marketing, Management, Brand name products, Branding (Marketing), Luxuries, Luxury, Product management, Luxury goods industry

Showing 6 featured editions. View all 6 editions?

Edition Availability
Cover of: Luxury Brand Management
Luxury Brand Management: A World of Privilege
2012, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Luxury Brand Management
Luxury Brand Management
2012, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Luxury Brand Management
Luxury Brand Management: A World of Privilege
2012, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Luxury Brand Management
Luxury Brand Management: A World of Privilege
2012, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Luxury Brand Management
Luxury Brand Management: A World of Privilege
Aug 14, 2012, Wiley, Brand: Wiley
hardcover
  • Not in Library
Libraries near you: WorldCat
Cover of: Luxury Brand Management
Luxury Brand Management: A World of Privilege
February 4, 2008, Wiley, John Wiley & Sons (Asia)
Hardcover in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Source title: Luxury Brand Management: A World of Privilege

Classifications

Library of Congress
HD69.B7 C44 2012

The Physical Object

Format
hardcover
Number of pages
320

ID Numbers

Open Library
OL27957196M
ISBN 10
1118171764
ISBN 13
9781118171769
OCLC/WorldCat
806438259

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2022 Edited by MARC Bot import existing book
October 18, 2022 Edited by ImportBot import existing book
April 25, 2020 Created by ImportBot Imported from amazon.com record.