Cover of: Luxury Brand Management | Michel Chevalier, Gerald Mazzalovo

Luxury Brand Management

A World of Privilege

Published by Wiley, Brand: Wiley .

About the Book

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

Edition Notes

Source title: Luxury Brand Management: A World of Privilege

The Physical Object

Format
hardcover
Number of pages
320

ID Numbers

Open Library
OL27957196M
ISBN 10
1118171764
ISBN 13
9781118171769
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History

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April 25, 2020 Created by ImportBot Imported from amazon.com record.