An edition of Handbook of political marketing
(1999)
Handbook of political marketing
by Bruce I. Newman
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"This unique handbook brings together in one comprehensive volume the leading edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state of the art review of the role of marketing, both the good and the bad, in political campaigns."--BOOK JACKET.
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Book Details
Table of Contents
Conceptual and historical origins of political marketing
Management of political campaigns
Analysis of the political marketplace
Development of political strategy
Execution of political campaigns
Political marketing and democracy
Edition Notes
Includes bibliographical references and index
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| July 17, 2024 | Edited by MARC Bot | import existing book |
| November 30, 2020 | Edited by MARC Bot | import existing book |
| August 4, 2020 | Edited by ImportBot | import existing book |
| April 2, 2019 | Created by MARC Bot | import existing book |