| Record ID | marc_miami_univ_ohio/allbibs0126.out:8126872:1168 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0126.out:8126872:1168?format=raw |
LEADER: 01168cam 22002894a 4500
001 ocm40948399
005 19991008000000.0
008 990309s1999 caua b 001 0 eng
010 $a99006226
020 $a076191109X (alk. paper)
040 $aDLC$cDLC$dC#P
042 $apcc
049 $aMIAA
050 00 $aJF2112.C3$bH365 1999
245 00 $aHandbook of political marketing /$cBruce I. Newman, editor
260 $aThousand Oaks, Calif. :$bSage Publications,$cc1999
300 $axxiv, 792 p. :$bill. ;$c27 cm
504 $aIncludes bibliographical references and index
505 0 $aConceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy
650 0 $aCampaign management
650 0 $aPolitical campaigns
650 0 $aMarketing
700 1 $aNewman, Bruce I
907 $a.b27158639$b08-14-01$c10-11-99
998 $akngl$b10-25-99$cm$da$e-$feng$gcau$h0$i0
947 $aka
945 $g1$i35054018863114$j0$lkngli$o $p$0.00$q $r $s-$t0$u6$v8$w0$x0$y.i35066441$z10-25-99