| Record ID | marc_loc_2016/BooksAll.2016.part27.utf8:219659076:1203 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part27.utf8:219659076:1203?format=raw |
LEADER: 01203cam a22002774a 4500
001 99006226
003 DLC
005 20101008082142.0
008 990309s1999 caua b 001 0 eng
010 $a 99006226
020 $a076191109X (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aJF2112.C3$bH365 1999
082 00 $a324.7$221
245 00 $aHandbook of political marketing /$cBruce I. Newman, editor.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc1999.
300 $axxiv, 792 p. :$bill. ;$c27 cm.
504 $aIncludes bibliographical references and index.
505 0 $aConceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
650 0 $aCampaign management.
650 0 $aPolitical campaigns.
650 0 $aMarketing$xPolitical aspects.
700 1 $aNewman, Bruce I.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0656/99006226-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0656/99006226-t.html