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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Brand Aid: Shopping Well to Save the World
2013, University of Minnesota Press
in English
145291656X 9781452916569
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2
Brand aid: shopping well to save the world
2011, University of Minnesota Press
in English
0816665451 9780816665457
|
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3
Brand Aid: Shopping Well to Save the World
2011, University of Minnesota Press
in English
0816676674 9780816676675
|
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Book Details
Table of Contents
Introduction: RED and the reinvention of international aid
Band aid to brand aid: celebrity experts and expert celebrities
The rock man's burden: fair vanity and virtual salvation
Saving Africa: AIDS and the rebranding of aid
Hard commerce: corporate social responsibility for distant others
Doing good by shopping well: the rise of "causumer" culture
Conclusion: celebrities, consumers, and everyone else.
Edition Notes
"A Quadrant Book."
Includes bibliographical references (p. 209-225) and index.
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Feedback?December 20, 2023 | Edited by ImportBot | import existing book |
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July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |