Record ID | marc_columbia/Columbia-extract-20221130-019.mrc:118706846:1936 |
Source | marc_columbia |
Download Link | /show-records/marc_columbia/Columbia-extract-20221130-019.mrc:118706846:1936?format=raw |
LEADER: 01936cam a2200445 a 4500
001 9370855
005 20180716145720.0
008 101021s2011 mnua b 001 0 eng
010 $a 2010044990
016 7 $a015772745$2Uk
020 $a9780816665457 (hc : alk. paper)
020 $a0816665451 (hc : alk. paper)
020 $a9780816665464 (pb : alk. paper)
020 $a081666546X (pb : alk. paper)
029 1 $aAU@$b000046117812
029 1 $aNZ1$b13650116
029 1 $aAU@$b000048950820
035 $a(OCoLC)ocn671573437
035 $a(OCoLC)671573437
035 $a(NNC)9370855
040 $aDLC$beng$cDLC$dYDX$dYDXCP$dCDX$dBWX$dUV0$dUKMGB$dMIX$dBDX
042 $apcc
043 $ad------
050 00 $aHC60$b.R482 2011
082 00 $a361.2/6$222
100 1 $aRichey, Lisa Ann.
245 10 $aBrand aid :$bshopping well to save the world /$cLisa Ann Richey and Stefano Ponte.
260 $aMinneapolis, Minn. :$bUniversity of Minnesota Press,$cc2011.
300 $axv, 253 p. :$bill. ;$c23 cm.
500 $a"A Quadrant Book."
504 $aIncludes bibliographical references (p. 209-225) and index.
505 0 $aIntroduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
650 0 $aEconomic assistance$zDeveloping countries.
650 0 $aCelebrities$xPolitical activity.
650 0 $aSocial entrepreneurship.
650 0 $aSocial responsibility of business.
650 0 $aBranding (Marketing)$xSocial aspects.
650 0 $aConsumption (Economics)$xSocial aspects.
700 1 $aPonte, Stefano.
852 00 $bbar$hHC60$i.R482 2011