MARC Record from Library of Congress

LEADER: 01712cam a2200373 a 4500
001 2010044990
003 DLC
005 20120308111807.0
008 101021s2011 mnua b 001 0 eng
010 $a 2010044990
020 $a9780816665457 (hc : alk. paper)
020 $a0816665451 (hc : alk. paper)
020 $a9780816665464 (pb : alk. paper)
020 $a081666546X (pb : alk. paper)
035 $a(OCoLC)ocn671573437
040 $aDLC$cDLC$dYDX$dYDXCP$dCDX$dBWX$dUV0$dDLC
042 $apcc
043 $ad------
050 00 $aHC60$b.R482 2011
082 00 $a361.2/6$222
100 1 $aRichey, Lisa Ann.
245 10 $aBrand aid :$bshopping well to save the world /$cLisa Ann Richey and Stefano Ponte.
260 $aMinneapolis, Minn. :$bUniversity of Minnesota Press,$cc2011.
300 $axv, 253 p. :$bill. ;$c23 cm.
500 $a"A Quadrant Book."
504 $aIncludes bibliographical references (p. 209-225) and index.
505 0 $aIntroduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
650 0 $aEconomic assistance$zDeveloping countries.
650 0 $aCelebrities$xPolitical activity.
650 0 $aSocial entrepreneurship.
650 0 $aSocial responsibility of business.
650 0 $aBranding (Marketing)$xSocial aspects.
650 0 $aConsumption (Economics)$xSocial aspects.
700 1 $aPonte, Stefano.