| Record ID | harvard_bibliographic_metadata/ab.bib.12.20150123.full.mrc:618824546:1749 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01749cam a2200397 a 4500
001 012748200-8
005 20110603191958.0
008 101021s2011 mnua b 001 0 eng
010 $a 2010044990
020 $a9780816665457 (hc : alk. paper)
020 $a0816665451 (hc : alk. paper)
020 $a9780816665464 (pb : alk. paper)
020 $a081666546X (pb : alk. paper)
035 0 $aocn671573437
035 $a(PromptCat)40019201174
040 $aDLC$cDLC$dYDX$dYDXCP$dCDX$dBWX
043 $ad------
050 00 $aHC60$b.R482 2011
082 00 $a361.2/6$222
100 1 $aRichey, Lisa Ann.
245 10 $aBrand aid :$bshopping well to save the world /$cLisa Ann Richey and Stefano Ponte.
260 $aMinneapolis :$bUniversity of Minnesota Press,$cc2011.
300 $axv, 253 p. :$bill. ;$c23 cm.
500 $a"A Quadrant Book."
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
650 0 $aBranding (Marketing)$xSocial aspects.
650 0 $aEconomic assistance$zDeveloping countries.
650 0 $aCelebrities$xPolitical activity.
650 0 $aSocial entrepreneurship.
650 0 $aSocial responsibility of business.
650 0 $aConsumption (Economics)$xSocial aspects.
700 1 $aPonte, Stefano.
899 $a415_565366
988 $a20110421
906 $0DLC