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"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
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Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Encyclopedia of Sports Management and Marketing
2012, SAGE Publications, Incorporated
in English
1452266484 9781452266480
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2
Encyclopedia of sports management and marketing
2011, Sage Publications, Inc
in English
1412973821 9781412973823
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WorldCat
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3
Encyclopedia of Sports Management and Marketing
2011, SAGE Publications, Incorporated
in English
1322416109 9781322416106
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4
Encyclopedia of Sports Management and Marketing
2011, SAGE Publications, Incorporated
in English
1412994152 9781412994156
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Book Details
Edition Notes
Includes bibliographical references and index.
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Feedback?August 2, 2020 | Edited by ImportBot | import existing book |
February 12, 2020 | Edited by ImportBot | import existing book |
October 27, 2011 | Edited by LC Bot | import new book |
July 27, 2011 | Created by LC Bot | import new book |