Check nearby libraries
Buy this book
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
Check nearby libraries
Buy this book
Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
---|---|
1
Encyclopedia of Sports Management and Marketing
2012, SAGE Publications, Incorporated
in English
1452266484 9781452266480
|
zzzz
Libraries near you:
WorldCat
|
2
Encyclopedia of Sports Management and Marketing
2011, SAGE Publications, Incorporated
in English
1322416109 9781322416106
|
zzzz
Libraries near you:
WorldCat
|
3
Encyclopedia of sports management and marketing
2011, Sage Publications, Inc
in English
1412973821 9781412973823
|
eeee
|
4
Encyclopedia of Sports Management and Marketing
2011, SAGE Publications, Incorporated
in English
1412994152 9781412994156
|
aaaa
Libraries near you:
WorldCat
|
Community Reviews (0)
Feedback?History
- Created October 18, 2022
- 1 revision
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
October 18, 2022 | Created by ImportBot | Imported from Better World Books record |