MARC Record from Library of Congress

LEADER: 02053cam a22003374a 4500
001 2011019185
003 DLC
005 20120324133739.0
008 110513s2011 caua be 001 0 eng
010 $a 2011019185
020 $a9781412973823 (hardback)
020 $a9781412973823 (hbk. : v. 2)
020 $a9781412973823 (hbk. : v. 3)
020 $a9781412973823 (hbk. : v. 4)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aGV713$b.E53 2011
082 00 $a796.06/9$223
084 $aBUS041000$2bisacsh
245 00 $aEncyclopedia of sports management and marketing /$cgeneral editors, Linda E. Swayne, Mark Dodds.
260 $aThousand Oaks, Calif. :$bSage Publications, Inc,$cc2011.
300 $a4 v . (xxxvi, 1858 p.) :$bill. (some col.) ;$c29 cm.
504 $aIncludes bibliographical references and index.
505 0 $av. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
520 $a"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--$cProvided by publisher.
650 0 $aSports$xManagement$vEncyclopedias.
650 0 $aSports administration$vEncyclopedias.
650 0 $aSports$xMarketing$vEncyclopedias.
650 7 $aBUSINESS & ECONOMICS / Management$2bisacsh.
700 1 $aSwayne, Linda E.
700 1 $aDodds, Mark.