An edition of Chief culture officer
(2009)
Chief culture officer
how to create a living, breathing corporation
by Grant David McCracken
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
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| Edition | Availability |
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Chief culture officer: how to create a living, breathing corporation
2009, Basic Books
in English
0465018327 9780465018321
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Book Details
Table of Contents
Getting past guru: being Steve Jobs
Stealth CCOs
Culture fast and slow
Status and cool
Producers and consumers
Building a secret sneaker store
How-to
Philistines
Bonus feature A. Ten candidates for CCO
Bonus feature B. A tool kit for the rising CCO.
Edition Notes
Includes bibliographical references (p. 215-247) and index.
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| January 3, 2011 | Created by ImportBot | initial import |