MARC Record from Library of Congress

LEADER: 01611cam a2200289 a 4500
001 2009038736
003 DLC
005 20100506092225.0
008 090925s2009 nyu b 001 0 eng
010 $a 2009038736
020 $a9780465018321 (alk. paper) :$c$26.95
020 $a0465018327 (alk. paper)
035 $a(OCoLC)ocn316825481
040 $aDLC$cDLC$dBTCTA$dYDXCP$dUPZ$dC#P$dABG$dMOF$dCDX$dVP@$dDLC
050 00 $aHD30.19$b.M33 2009
082 00 $a658$222
100 1 $aMcCracken, Grant David,$d1951-
245 10 $aChief culture officer :$bhow to create a living, breathing corporation /$cGrant McCracken.
260 $aNew York, NY :$bBasic Books,$cc2009.
300 $a262 p. ;$c22 cm.
504 $aIncludes bibliographical references (p. 215-247) and index.
505 0 $aGetting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B. A tool kit for the rising CCO.
520 $aGrant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
650 0 $aManagement$xSocial aspects.
650 0 $aPopular culture$xEconomic aspects.
650 0 $aNew products$xSocial aspects.
650 0 $aOrganizational change.