Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Showing 1 featured edition. View all 1 editions?
Edition | Availability |
---|---|
1
Chief culture officer: how to create a living, breathing corporation
2009, Basic Books
in English
0465018327 9780465018321
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Getting past guru: being Steve Jobs
Stealth CCOs
Culture fast and slow
Status and cool
Producers and consumers
Building a secret sneaker store
How-to
Philistines
Bonus feature A. Ten candidates for CCO
Bonus feature B. A tool kit for the rising CCO.
Edition Notes
Includes bibliographical references (p. 215-247) and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?January 3, 2011 | Created by ImportBot | initial import |