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Previews available in: English
Edition | Availability |
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1
Words That Work: It's Not What You Say, It's What People Hear
Jul 08, 2012, MJF
hardcover
1606711326 9781606711323
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zzzz
Libraries near you:
WorldCat
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2
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English
- 1st pbk. ed.
1401309291 9781401309299
|
zzzz
Libraries near you:
WorldCat
|
3
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English
- 1st pbk. ed.
1401309291 9781401309299
|
zzzz
Libraries near you:
WorldCat
|
4
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English
- 1st pbk. ed.
1401309291 9781401309299
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
War of the words --
The ten rules of effective language --
Preventing message mistakes --
Old words, new meaning --
How 'words that work' are created --
Be the message --
Words we remember --
Corporate case studies --
Political case studies --
Myths and realities about language and people --
What we really care about --
Personal language for personal scenarios --
Twenty-one words and phrases for the twenty-first century.
Edition Notes
"Updated with seven new 'words that work'"--P. 1 of cover.
Includes bibliographical references (p. [297]-301) and index.
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Feedback?July 8, 2020 | Edited by ImportBot | import new book |
March 16, 2010 | Created by WorkBot | work found |