Words that work

it's not what you say, it's what people hear

1st pbk. ed.
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Last edited by ImportBot
July 8, 2020 | History

Words that work

it's not what you say, it's what people hear

1st pbk. ed.
  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Hyperion
Language
English
Pages
324

Buy this book

Previews available in: English

Edition Availability
Cover of: Words That Work
Words That Work: It's Not What You Say, It's What People Hear
Jul 08, 2012, MJF
hardcover
Cover of: Words that work
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English - 1st pbk. ed.
Cover of: Words that work
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English - 1st pbk. ed.
Cover of: Words that work
Words that work: it's not what you say, it's what people hear
2007, Hyperion
in English - 1st pbk. ed.

Add another edition?

Book Details


Table of Contents

War of the words --
The ten rules of effective language --
Preventing message mistakes --
Old words, new meaning --
How 'words that work' are created --
Be the message --
Words we remember --
Corporate case studies --
Political case studies --
Myths and realities about language and people --
What we really care about --
Personal language for personal scenarios --
Twenty-one words and phrases for the twenty-first century.

Edition Notes

"Updated with seven new 'words that work'"--P. 1 of cover.

Includes bibliographical references (p. [297]-301) and index.

Published in
New York

Classifications

Dewey Decimal Class
808/.042
Library of Congress
PE1431 .L87 2007b

The Physical Object

Pagination
xliii, 324 p. ;
Number of pages
324

ID Numbers

Open Library
OL23939289M
Internet Archive
wordsthatworkrev00lunt
ISBN 10
1401309291
ISBN 13
9781401309299
LCCN
2009464788

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History

Download catalog record: RDF / JSON
July 8, 2020 Edited by ImportBot import new book
March 16, 2010 Created by WorkBot work found